The Danes love beer like a fat kid loves cake. And at Christmas, the breweries bring out all their Christmas beers. Tuborg in particular does a massive marketing push, with the release of their Christmas Beer being a massive event all over town on the first Friday of November. It used to be a Tuesday, but apparently workplaces and Universities nationwide were unimpressed with Wednesday’s productivity.
Most bars in town will have a free keg of the Christmas beer to give away from exactly 8:59pm. From 8:56pm there was quite the mosh pit at the bar, but in an orderly Danish kind of way, as patrons competed to be the first to taste the slightly darker Tuborg. Once the keg had been given away, the natural progression from there was the limbo, and the more Danish Shnaps.
The madness didn’t stop there, though, as we arrived in town later on to find even MORE blue santas, and a selection of other bars giving out Christmas beers from other breweries. The most entertaining part of the night was when people started drunkenly confessing that despite all the hysteria and excitement, most of them don’t actually like the Christmas beer!